So results of my highly scientific poll are in with 91% of you saying bands should be marketing directly to fans a la Radionhead, Charlatans, Cliff Richard etc.
With news in that 2/3 of Radiohead fans paid nowt for the album and the average of those that paid coming in at £2.90, is this a viable option?
I think it is but really only for bands who have an exisiting fanbase. It would be much harder for breaking bands to make money this way. Most bands make the bulk of their money from touring and merchandise anyways - why do you think the Stones have been on a permanent tour for the last 400 years?
It seems marketing ploys like this are going to become more prevalent which is only a good thing for us the fans...hooray!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment